LinkedIn Premium Job Ads
Can I pay for LinkedIn premium job ads through BambooHR?
Purpose: To teach you how to add and use premium paid job ads on LinkedIn while using BambooHR's ATS feature.
Utilizing premium job ads on LinkedIn through BambooHR increases the visibility of your job openings to qualified professionals, giving you a competitive edge in your search for top talent. Get started to streamline your hiring process and improve your chances of finding the right fit for your company culture!
Enable LinkedIn premium job ads
To enable LinkedIn premium job ads as the Account Owner, navigate to Settings > Apps. Locate the LinkedIn app and click Install.
Ensure you have already created your account in LinkedIn, and enter or search your company profile name in the text box within the LinkedIn Settings modal. Review the LinkedIn Terms of Service, and then click Install.
The Account Owner and all Full Admins will automatically have access to purchase premium job ads. You can also grant this access to custom access level users by navigating to the custom access level settings and clicking Settings > Hiring > Purchase Premium Job Ads.
Post a premium job ad on LinkedIn
To post one of your job openings as a premium job ad on LinkedIn, create or edit a job opening and navigate to the Job Boards step. If you have not yet installed the LinkedIn app, you will see the option to click Connect with LinkedIn to install the app. If you have already downloaded the app, simply toggle on LinkedIn Promoted, and select the monthly budget you would like to allot for this job opening.
You can use the Audit Trail report to track information regarding your premium posting. There, BambooHR will keep track of when a posting goes live, who posted the job opening, the name of the job, and the max cap amount. When a posting is moved out of the Open status, you will also see who closed the LinkedIn posting, the name of the job, and the date and time it was closed.
Pricing
| Monthly Tier | Daily Budget | Max Daily Spend (120%) |
|---|---|---|
| $299 | ~ $10 | $12 |
| $399 | ~ 13.30 | $15.96 |
| $599 | ~ 20 | $24 |
When posting a premium job ad on LinkedIn, you will select your monthly (30-day) budget tier, and BambooHR will automatically manage daily spending for best results. On high-traffic days, we can spend up to 120% of the daily budget, balanced out by lower spend on a slower day.
What are you charged for?
- You only pay when a candidate clicks to view your job on LinkedIn.
What are you not charged for?
- Views by LinkedIn employees
- Views by the job poster
- Multiple views from the same person on the same day
- Views from outside the target country
You can keep an eye on clicks, timeline, and amount spent on the Job Boards tab (see below).
Within the job opening, there is a tab called "Job Boards." On this tab, you will see the following information for this job posting:
- Total views
- Number of candidates who have applied
- How many days it has been active (and how many days are left of the 30-day period)
- How much you have spent of your monthly cap (and how much is left)
When your job posting is closed (either manually or after 30 days), BambooHR captures the amount spent for the premium posting. In your next invoice, you will see a line with the following information: Job Name, Start Date of Posting, End Date of Posting, and Total Amount Spent.
You can also see these details through your invoice history. You can download a detailed CSV file of your LinkedIn promoted jobs through your invoice history by clicking on the three-dot menu and selecting LinkedIn Promoted Jobs (CSV). The CSV will provide the following information: invoice date, the job opening, who posted it, the monthly cap, posting start and end date, amount of views on LinkedIn, number of applicants, and the total amount spent.
If you need to remove the LinkedIn Premium Job Ads app, you can do so in two different places. One is by navigating to Settings > Account Info > Manage Subscription. On the Manage Subscription page, go to the Integrations section and select the three-dot menu for LinkedIn Promoted Jobs. Then, click Uninstall LinkedIn Promoted Jobs.
The second option is to navigate to Settings > Apps and find the LinkedIn app. Next to the app click Uninstall. You will see a modal informing you that all promoted jobs will be removed from LinkedIn. Click Uninstall to confirm.